Click here to buy Sony Cyber-shot HX350

Sony India has announced the launch of its high-zoom lens equipped Cyber-shot HX350 digital camera which will retail at Rs 28,990. Thanks to its long range lens, Sony says that the camera is suitable for landscapes as well as portraits.

The camera is said to be suitable for photography enthusiasts who want to upgrade from their smartphone camera. The compact camera comes with a fixed Carl Zeiss Vario-Sonnar T* lens. The lens offers a 24mm-1,200mm focal length (35mm equivalent). On top of that the Clear Image Zoom feature doubles the maximum magnification to a 100x.

Sony has used a 20.4MP Back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine for improved image processing. To handle shakes and blurs, it comes with Optical SteadyShot feature that cuts handheld shakes and with the Intelligent Active Mode users can record Full HD videos equally sharp and blur-free quality with Sony’s proprietary frame analysis technology.

The camera is suitable for video shooting as it features a manual ring for smooth adjustment of zoom and focus, an easily-accessible mode dial, all the exposure options and support for 24p shooting mode. At the back there is a manually tiltable 3-inch LCD display along with a high-contrast electronic viewfinder.

The HX350 will be available from all Sony retail stores from today and will also be available exclusively on


Technical Details
Brand Sony
Model DSC-HX350
Model Name Cybershot
Item Weight 1.3 Kg
Product Dimensions 10.3 x 12.9 x 9.3 cm
Item model number DSC-HX350
Included Components Camera, Rechargeable Battery NP-BX1, AC Adaptor – UB10C, Shoulder Strap, Shoe Cap, Lens Cap, Micro USB Cable, AC Power Cord, User Manual
Screen Size 3 Inches
Display Type LCD
Has Image Stabilization Yes
Optical Zoom 50 X
Optical Sensor Resolution 20.4 Megapixels
Max Shutter Speed 1/4000
Min Shutter Speed 30
Min Focal Length 4.3 Millimeters
Flash Modes Description Auto, Flash fill, Slow Synchro, Advanced Sync, Flash Off
Metering Description Multi-Pattern / Center Weighted / Spot
Has Auto Focus Yes
Has Redeye Reduction Yes
Has Self Timer Yes

Powerful 50x Optical Zoom: Distance isn’t the Issue

Zoom in incredibly close for awesome sports, travel, and wildlife photos. Pull everything closer with huge 50x optical zoom for pin-sharp clarity in every frame. Optical steady shot image stabilization helps prevent camera shake even when zooming at the highest setting. In addition to 50x optical zoom it boasts 100x clear image digital zoom technology.

Capture 20.4 Megapixel Detail, Even in Low Light

With a 20.4-megapixel Exmor R CMOS sensor, capture high-resolution images that take full advantage of the camera’s high quality Carl Zeiss lens. Advanced processing technology reduces noise and graininess for incredibly crisp, clear images – even in challenging low-light conditions. Higher mega pixel count makes the photograph more clear as well as print friendly.

Optical SteadyShot – Intelligent Active Mode Keeps Blur Away

Intelligent active mode with 5-axis image stabilization and advanced frame analysis compensates for camera shake during movie recording to minimize blur that often results from handheld shooting.

Click Like a Pro Using Electronic Viewfinder

Take the guesswork out of composing shots and get exactly the result you’re looking for. A 201k-dot resolution electronic viewfinder gives you a clear, real-time preview with 100% field coverage ideal for framing, focusing, and reviewing shots using various settings.

DSLR Like Creative Controls

Get the feel and look of a DLSR with easy-to-use controls and an ergonomic grip. Buttons and features are carefully placed and easy to reach, just like a professional camera. For example – Mode dial to select aperture or shutter priority, tiltable LCD and electronic view finder.

BIONZ X for More Detail and Less Noise

Expect truer colour rendering, better noise reduction, and faster burst mode shooting with the BIONZ X image processor it’s 3x more powerful than our previous BIONZ processor, for images of the highest quality.

Adjust Light and Exposure Levels Manually

Get the feel and look of a DLSR with easy-to-use controls and an ergonomic grip. Buttons and features are carefully placed and easy to reach, just like a professional camera.

Lock-on AF for Enhanced Photo Opportunities

Never lose sight of the perfect shot. Lock-on AF automatically adjusts frame size based on the characteristics of your subject for clear and for precise focusing results.

Direct Manual Focus Mode for Better Focusing

After autofocusing, you can rotate a lens ring to use direct manual focus to make fine adjustments, for fantastic focusing speed, precision and control for shooting macro and fast-moving subjects.

Shoot at High Speed (10fps) with Better Clarity

Capture full 20.4 megapixel resolution images at up to 10 frames per second, helping to ensure that the decisive moment is captured such as the cricket ball flying or a pet jumping. In addition, a mechanical shutter helps reduce distortion when continuously shooting moving subjects.

The Tiltable LCD Screen Gives More Angles to Shoot

The tiltable 7.5cm (3) LCD makes it easy to reach above a crowd to take great shots with an interesting overhead perspective. Since you can angle the LCD so it’s facing towards you, you’ll be able to frame the shot exactly as you want. It’s also convenient for shooting subjects situated at a low angle – snapping photos of children at their eye level.

Capture Full Panoramas with Movement and Faces

Intelligent sweep panorama mode takes our sweep panorama function to the next level with the addition of motion compensation. Even when subjects are moving in the foreground of your landscape, these cameras can detect faces and moving subjects, intelligently stitching different widths together to minimize distortion. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image.